UDOH PETER

Digital Marketing Specialist

, NG.

About

Results-driven Digital Marketing Specialist with over 5 years of experience in SEO, PPC, and content strategy, consistently driving significant online growth. Proven track record of increasing organic traffic by 150% for e-commerce brands through data-backed strategies. Certified in Google Analytics and HubSpot, I excel at optimizing digital campaigns to achieve measurable business outcomes.

Work

BEI CONSULTANCY LTD

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Digital Marketing Specialist

, , Nigeria

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Summary

Led comprehensive digital marketing initiatives across SEO, PPC, and content strategy to enhance brand visibility and drive online growth for e-commerce clients.

Highlights

Spearheaded SEO strategies that increased organic traffic by 150% for key e-commerce brands, significantly boosting online visibility and customer acquisition.

Managed and optimized PPC campaigns across Google Ads, achieving a 25% reduction in cost-per-acquisition (CPA) while expanding reach to new target audiences.

Developed and executed content marketing strategies, increasing user engagement by 40% and improving conversion rates through targeted content distribution.

Utilized Google Analytics to track campaign performance, identify trends, and implement data-driven optimizations, leading to a 30% improvement in marketing ROI.

Collaborated with cross-functional teams to align digital marketing efforts with overall business objectives, resulting in a cohesive and effective online presence.

Jangoro Digital inc

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Content Writer

, , Nigeria

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Summary

Produced high-quality, SEO-optimized content to engage target audiences and support digital marketing campaigns for diverse clients.

Highlights

Authored compelling blog posts, articles, and website copy that increased organic search rankings for target keywords by an average of 20%.

Researched industry trends and competitor content to develop innovative content ideas, resulting in a 15% boost in content engagement metrics.

Collaborated with marketing teams to integrate content into broader digital strategies, supporting lead generation and brand awareness initiatives.

Ensured all content adhered to brand guidelines and SEO best practices, enhancing readability and search engine visibility.

Company Name

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Content Writer

, , Nigeria

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Summary

Created engaging and informative content across various platforms, contributing to enhanced online presence and audience interaction.

Highlights

Developed and published over 50 articles and blog posts monthly, consistently meeting editorial deadlines and content quality standards.

Optimized content for search engines, leading to a measurable increase in page views and improved search engine result page (SERP) positions.

Worked closely with editors and subject matter experts to refine content, ensuring accuracy and alignment with strategic communication goals.

Contributed to content calendar planning and strategy development, supporting the achievement of quarterly content marketing objectives.

Education

Mumbai University

Mumbai, Maharashtra, India
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Masters Business Management

Canon Institute

Ahmedabad, Gujarat, India
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Bachelor Information Technology

Maharashtra State Board

Mumbai, Maharashtra, India
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High School Certificate

Awards

Best Employee award of the month

Company Name

Recognized for resolving a major project-related issue and achieving 100% efficiency, demonstrating exceptional problem-solving and dedication.

Certificates

Google Analytics Certified

Google

Digital Marketing Certified

Coursera

HubSpot Certified

HubSpot

Skills

Technical Skills

MATLAB, Python, Scikit-learn, Tableau, Google Sheets.

Language Skills

Java, C++, SQL, HTML & CSS.

Computer Skills

Excel (Advanced), PowerPoint.

AI Automation Skills

Workflow automation, AI-powered tools (Zapier, Make.com), LLM integration, prompt engineering, chatbot development, RPA tools.

AI Evaluation Skills

Model performance benchmarking, human feedback evaluation (RLHF), red-teaming, bias detection, output quality assessment, AI testing frameworks.

Projects

Online Bookstore Web Application

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Summary

Developed a full-stack online bookstore web application, incorporating robust user authentication and efficient database management, utilizing HTML, CSS, JavaScript, Node.js, and MongoDB.